Analytics and alerting
for Instantly
Take Instantly to the next level with deep analytics and insights that help you generate more leads, fast.
Domain health — last 7 days
Know the moment
something breaks.
You can’t babysit hundreds of mailboxes all day — TOFU does it for you. Configurable Slack & email alerts fire the instant a signal moves against you, so you fix the problem in minutes instead of finding out after the campaign’s already burned a domain.
- ✓ Know immediately when a domain’s health starts to slide.
- ✓ Know immediately when bounces or spam complaints cross your thresholds.
- ✓ Know immediately when placement drops — or a sync silently fails.
Health, per domain
and mailbox.
Instantly's dashboard stops at the account and campaign level. TOFU rolls every sending mailbox up to its domain with an explainable 0–100 health score — so you spot the domain quietly tanking your sends and drill into the exact mailboxes behind it.
- ✓ One score that actually explains itself — bounce, spam, volume, age.
- ✓ Roll-ups from mailbox → domain → workspace.
- ✓ Alerts the moment a domain starts to slide.
Warmup says healthy.
The inbox disagrees.
Warmup health can read 90% while your real seed-test placement sits at 40%. TOFU reconciles the two and flags the gap before a campaign burns a domain — the single thing Instantly's warmup score will never tell you.
- ✓ Real seed-test placement across major providers.
- ✓ Warmup-vs-reality gap, quantified in points.
- ✓ Catch the burn before the campaign sends.
Know which campaign
actually paid.
Replies are vanity. TOFU runs a real funnel — contacted → replied → interested → booked → closed — and attributes opportunity value back to the campaign and variant that earned it. Finally answer "which campaigns are worth running."
- ✓ Full funnel, not a reply count.
- ✓ Revenue attributed to campaign and variant.
- ✓ A/B tests with real statistical significance.
Trend every signal.
Slice it any way.
Positive replies, meetings, opens, clicks and interest labels — trended over time and broken down by campaign. Flip any chart between day, week and month, or drop in a custom date range. Real backfilled history, not “starts counting today.”
- ✓ Positive-response & engagement trends with backfilled history.
- ✓ Day / week / month granularity + custom ranges, everywhere.
- ✓ Per-campaign filters and CSV export on every table.
Hundreds of inboxes,
under control.
Per-mailbox health surfaces the few inboxes quietly dragging a domain down — and the idle ones you’re paying for. Early-warning flags domains sliding toward trouble a week out, and Slack alerts fire the moment they cross your thresholds.
- ✓ Inbox health & rotation — pause the risky, wake the idle.
- ✓ Early-warning on domains degrading vs. the prior period.
- ✓ Configurable Slack alerts for bounces, criticals & data issues.
Best time to send.
Data you can trust.
Connect webhooks and TOFU maps your best send windows and true speed-to-lead. And because it’s an analytics tool, built-in integrity checks cross-reference every report — so a half-finished sync or an impossible number gets caught before it skews a call.
- ✓ Send-time heatmaps & speed-to-lead from real reply events.
- ✓ Automated data-integrity checks, alerted daily.
- ✓ Read-only by design — we never write to your account.
Cut through your funnel
in three steps.
Paste a read-only key. We take it from there — no setup, no spreadsheets, no soy left unturned.
Paste a read-only key
Drop in your Instantly API key. It's read-only — TOFU reads your data and touches nothing in your account.
We marinate the data
Every mailbox, domain, campaign and variant gets scored, reconciled and attributed automatically.
See what's really working
Health, placement and pipeline in one view — so you finally know which domains to trust and which campaigns to keep.
Stop guessing.
Start measuring.
Join the teams running cold email at serious scale — and finally see the pipeline no one else attributes.